| Your Customer Expenditure |
|
Total Monthly Household Spend in Area (£millions) |
| Convenience goods |
£18.8m
|
| Cigarettes, tobacco & cigars |
3.1
|
| Food and non-alcoholic beverages |
11.3
|
| Non-durable household goods & pet food |
1.3
|
| Newspapers, periodicals & personal stationary |
1.4
|
| Spirits, wine & beer |
1.7
|
| Personal goods |
£8.6m
|
| Children's clothing |
1.0
|
| Footwear |
0.7
|
| Jewellery, clocks & watches |
0.5
|
| Men's clothes |
1.5
|
| Pharmaceuticals |
0.5
|
| Personal care products |
1.4
|
| Women's clothes |
3.0
|
| Home Goods |
£5.9m
|
| Audio visual & computers |
1.7
|
| Furniture & floor coverings |
2.4
|
| Household textiles |
0.9
|
| Household appliances |
0.9
|
| Leisure Goods |
£4.1m
|
| Books |
0.4
|
| DIY/Gardening |
1.6
|
| Photographic and optical equipment |
0.5
|
| Records, Cds and videos |
1.1
|
| Sport, camping & outdoor |
0.5
|
| TOTAL MONTHLY SPEND |
£37.4m
|
| Source: The office for National Statistics |
|
| Your Customer Profile |
|
Potential Customers ('000's)
|
Customer Profile (%)
|
| Male |
41.5
|
47%
|
| Female |
45.9
|
53%
|
|
|
| Age 15-24 |
13.0
|
15%
|
| Age 25-34 |
14.9
|
17%
|
| Age 35-44 |
16.7
|
19%
|
| Age 45-54 |
13.7
|
16%
|
| Age 55-64 |
11.2
|
13%
|
| Age 65+ |
18.0
|
21%
|
|
|
| AB |
14.0
|
16%
|
| C1 |
28.6
|
33%
|
| C2 |
20.3
|
23%
|
| DE |
24.5
|
28%
|
|
Source: JICREG
|
|
|
