| Your Customer Expenditure |
|
Total Monthly Household Spend in Area (£millions) |
| Convenience goods |
£13.7
|
| Cigarettes, tobacco & cigars |
1.9
|
| Food and non-alcoholic beverages |
8.4
|
| Non-durable household goods & pet food |
0.9
|
| Newspapers, periodicals & personal stationary |
1.1
|
| Spirits, wine & beer |
1.4
|
| Personal goods |
£6.3m
|
| Children's clothing |
0.6
|
| Footwear |
0.5
|
| Jewellery, clocks & watches |
0.4
|
| Men's clothes |
1.2
|
| Pharmaceuticals |
0.4
|
| Personal care products |
1.1
|
| Women's clothes |
2.1
|
| Home Goods |
£4.1m
|
| Audio visual & computers |
1.1
|
| Furniture & floor coverings |
1.6
|
| Household textiles |
0.8
|
| Household appliances |
0.6
|
| Leisure Goods |
£3.1m
|
| Books |
0.3
|
| DIY/Gardening |
1.3
|
| Photographic and optical equipment |
0.3
|
| Records, Cds and videos |
0.9
|
| Sport, camping & outdoor |
0.3
|
| TOTAL MONTHLY SPEND |
£27.2m
|
| Source: The office for National Statistics |
|
| Your Customer Profile |
|
Potential Customers ('000's)
|
Customer Profile (%)
|
| Male |
22.7
|
45%
|
| Female |
27.2
|
55%
|
|
|
| Age 15-24 |
5.0
|
10%
|
| Age 25-34 |
5.5
|
11%
|
| Age 35-44 |
8.4
|
17%
|
| Age 45-54 |
7.6
|
15%
|
| Age 55-64 |
8.6
|
17%
|
| Age 65+ |
14.8
|
30%
|
|
|
| AB |
12.4
|
25%
|
| C1 |
17.9
|
36%
|
| C2 |
9.4
|
19%
|
| DE |
10.2
|
21%
|
|
Source: JICREG
|
|
|
