| Your Customer Expenditure |
|
Total Monthly Household Spend in Area (£millions) |
| Convenience goods |
£19.9m
|
| Cigarettes, tobacco & cigars |
2.7
|
| Food and non-alcoholic beverages |
12.1
|
| Non-durable household goods & pet food |
1.3
|
| Newspapers, periodicals & personal stationary |
1.6
|
| Spirits, wine & beer |
2.3
|
| Personal goods |
£9.8m
|
| Children's clothing |
1.0
|
| Footwear |
1.0
|
| Jewellery, clocks & watches |
0.6
|
| Men's clothes |
1.6
|
| Pharmaceuticals |
0.6
|
| Personal care products |
1.5
|
| Women's clothes |
3.4
|
| Home Goods |
£5.8m
|
| Audio visual & computers |
1.5
|
| Furniture & floor coverings |
2.5
|
| Household textiles |
0.9
|
| Household appliances |
0.8
|
| Leisure Goods |
£4.8m
|
| Books |
0.5
|
| DIY/Gardening |
1.9
|
| Photographic and optical equipment |
0.6
|
| Records, Cds and videos |
1.3
|
| Sport, camping & outdoor |
0.5
|
| TOTAL MONTHLY SPEND |
£40.2m
|
| Source: The office for National Statistics |
|
| Your Customer Profile |
|
Potential Customers ('000's)
|
Customers Profile (%)
|
| Male |
42.4
|
46%
|
| Female |
49.7
|
54%
|
|
|
| Age 15-24 |
14.0
|
15%
|
| Age 25-34 |
14.6
|
16%
|
| Age 35-44 |
15.5
|
17%
|
| Age 45-54 |
14.9
|
16%
|
| Age 55-64 |
13.3
|
14%
|
| Age 65+ |
19.7
|
21%
|
|
|
| AB |
21.7
|
24%
|
| C1 |
31.1
|
34%
|
| C2 |
17.4
|
19%
|
| DE |
21.8
|
24%
|
|
Source: JICREG
|
|
|
