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Develop a clear proposition
-to ensure your customers clearly understand what you are offering and the benefits your products and services can offer them
Target your customers
-be clear on the locations and types of customer you are aiming to attract and target your campaign specifically at their needs
Timing is everything
- plan the timing of each part of your campaign well in advance and build in some slack to ensure you don't miss your deadlines and reach your customer at exactly the right time
Make an impact
- break through the clutter of your customers busy environment by following these pointers:
- Achieve doormat impact - through the use of bright colours, strong copy, large & varying fonts; and using unusual sizes and formats to capture the consumer's attention
- Support your brand - so focus on making your brand, logo, typeface and colourways consistent and strong, to maximise brand recognition
- Keep all copy direct & simple
- Don't over design - and ensure you don't let the design overpower the message
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Include a response mechanism
-such as coupons or money-off vouchers to enable you to gauge how recipients have reacted to your campaign.
 Colour code leaflets or include a response number to enable you to measure response by area or postcode
Use pilot campaigns to maximise cost-effectiveness
- by finding out which offers, targeted customers and types of campaign deliver the best response before rolling out to a wider customer audience
Plan for the long-term
- because whilst high impact, one off campaigns can be successful, for many companies frequency holds the key, with most successful operators using the medium on a monthly, fortnightly and in some cases even a weekly basis
Design and Print Service
- Direct2Door offer a complete in house design and print service.
For further details Telephone 01352 707026.
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